AI content calendar

A content calendar the AI helps fill — and you review

Plan the month with a guided marketing role, generate platform-native drafts for each slot, record advisory reviews, and use explicit schedules to publish.

Start free See the workflow

How do you build a calendar with AI?

Start in chat: Maya (the marketing role) turns your goals into a campaign brief and a reviewable calendar. Move chosen slots into Social Studio, where each becomes a platform-native draft generated from the workspace Brand Kit. Request an advisory review when useful, then schedule the drafts; the workspace calendar shows the queue and its outcomes.

Campaign and channel briefs from a guided marketing role
Slot-by-slot drafts in your brand voice
Optional advisory review records before scheduling
Explicit publish times per post; editable until delivery
Outcome view: delivered receipts and failures on the same calendar

What keeps the calendar honest?

The calendar shows provider-confirmed state, not intentions. Delivered posts carry receipts; failures stay visible instead of disappearing; and publishing uses durable idempotency reservations to reduce duplicate risk, and ambiguous provider outcomes stay reconciliation-required instead of being reported as confirmed success.

Does research feed the plan?

Yes — 22 configurable task templates cover research like trending topics, account breakdowns, and profile studies. Their output lands in the workspace as reviewable material for the next cycle of the calendar.

Frequently asked questions

Does the AI decide what gets published?

No. The AI proposes briefs, drafts, and calendar slots; publishing requires your explicit action or a schedule you configured. Approval is a separate advisory record and does not publish content. Decisions stay human.

Can teams review the calendar before it goes live?

Yes. Request an advisory review on documents, media, or social drafts. The system records the decision and actor, while publishing remains a separate action. Workspace roles control who can record a decision.

Which platforms does the calendar deliver to?

Instagram image posts, LinkedIn posts, and X posts through OAuth connections; Threads drafts are prepared for manual posting. Each platform slot is a native draft, not a cross-post.

Can I reuse one idea across the month?

Yes — drafts adapt natively per platform, so one core idea can appear as an X post, a LinkedIn post, an Instagram caption, and a Threads draft in different slots.

Write once. Post everywhere.

Draft in your brand voice, approve what matters, and publish with confirmed delivery state.

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