01
Draft
Generate platform-specific copy and optional image assets from the selected Brand Kit.
Instagram · LinkedIn · X
Social publishing with confirmed delivery state.
Create brand-aware drafts, route them through approvals, publish now or on a schedule, and synchronize provider receipts, engagement, and metrics.
Example state model
1Draft
2Approval pending
3Scheduled
4Publishing
5Published + receipt
Workflow
From draft to provider read-back.
02
Review
Edit the post or create a recorded approval request for an approver.
03
Schedule
Choose an explicit publish time and keep the post editable until delivery starts.
04
Publish
Deliver through Instagram, LinkedIn, or X using a durable idempotency reservation.
05
Reconcile
Read provider state, metrics, comments, and replies back into the workspace.
Delivery controls
No simulated publishing success.
✓ OAuth connections are encrypted at rest and revocable
✓ Missing connections block delivery visibly
✓ Concurrent retries do not create duplicate provider posts
✓ Media is uploaded using each provider's supported flow
✓ Replies require a reviewed draft and explicit confirmation
✓ Provider failures remain failed or reconciliation-required
Social Studio questions
Instagram image posts, LinkedIn posts, and X posts are supported through their configured OAuth connections. Provider receipts and read-back synchronization confirm external state.