How to Repost on LinkedIn and Prepare Article Covers and Profile Images
Repost a LinkedIn update with the right account and context, then prepare article covers and profile images using placement-specific dimensions and preview checks.
TL;DR
- Use LinkedIn’s Repost action to share an eligible existing post; choose the option with your thoughts when you have useful context to add.
- Verify the posting identity and audience before publishing, especially when you also manage a company Page.
- Prepare images for their actual placement. An article cover and a profile portrait have different shapes and cropping needs.
- Preview the final result and retain the original source files so you can correct the image or commentary later.
How to repost on LinkedIn
Find the eligible public post you want to share and select Repost. Choose Repost for a direct share or Repost with your thoughts to add commentary. For a commented repost, review the audience in the post settings and publish. Then open the result to confirm the correct original post and your final wording.
LinkedIn’s reposting instructions explain the desktop and mobile flows. They also describe limitations: for example, Group posts cannot be reposted, and restricted-audience content is not automatically shareable. If an option is unavailable, do not assume that copying someone’s text and image into a new post is an equivalent action.
Reposting preserves the relationship to the original post. Your commentary should make clear which observation is yours and which belongs to the source. Read the original before adding a summary, especially when it contains research, a product claim or an announcement with a date.
Related reading: LinkedIn Image Sizes: Prepare Posts That Survive the Feed.
Add context that helps your network
A useful repost explains why the source matters to the people who follow you. It can point to a specific finding, add a practical question or describe a limitation. It does not need to restate the entire original post.
For example, imagine a public post about documenting a project handoff. Your commentary could say: “The distinction between an owner and a reviewer is useful here. In our next handoff, I would add an explicit final-approval deadline so the publisher knows which version is ready.” That is a clearly identified interpretation, not a claim that you ran the author’s experiment.
Avoid adding an impressive statistic unless the linked source actually supports it. If the original discusses a small case study, keep that scope in your summary. If the post is old, check whether the recommendation or announcement still applies before presenting it as current news.
Repost as a company Page carefully
LinkedIn’s Page reposting guide describes the super-admin flow and the posting-identity setting. The important review step is to confirm whether you are posting as yourself or as the Page, then check the audience and other available post settings.
Give the Page’s commentary an appropriate owner. A personal opinion and an official company statement may need different review. Keep the final wording and source link in the same content-calendar row so another teammate does not reconstruct the message from memory.
After posting, verify the organization identity on the result. A successful action in an interface is not enough if the content went to a personal profile instead of the company audience.
Sharing an article is a separate publishing choice
If you want to share a web article, you can create a post with its URL. LinkedIn’s article and link-sharing guide explains link previews and sharing from an article page. Inspect the preview and destination before publishing; the preview may not always be available.
If you want to write a native LinkedIn article, prepare its cover and body in the article editor. A native article, a repost and a link post serve different purposes. Choose based on where the complete explanation belongs and what you want the reader to do next.
Do not move the full contents of someone else’s article into your own post just to avoid sharing the original. Add your own useful context and preserve the source relationship.
LinkedIn article cover dimensions
LinkedIn’s detailed article-media instructions recommend a 1920-by-1080-pixel cover and state that cover images are cropped to 16:9. They list JPEG, JPG, PNG and WEBP for cover images and say GIF covers are not supported.
There is a documentation inconsistency: the broader publishing FAQ still lists 2000 by 600 pixels. For the article-cover workflow, use the more specific media instructions as your starting point and inspect the crop in the actual editor before publishing. Do not apply an old banner-shaped layout without checking what remains visible.
Keep essential content away from the edges. A simple visual with a clear focal point is easier to adapt than an image with tiny text in every corner. Put the article’s main explanation in the title and body rather than requiring the cover image to carry it all.
For a source image of a different shape, crop deliberately or redesign the composition. Stretching a portrait into a wide cover distorts the subject. If a diagram requires labels that become unreadable in the cover preview, use it as a body illustration instead.
LinkedIn profile picture ratio
A square, 1:1 source is a practical starting point for a profile portrait. LinkedIn’s own profile-picture advice includes 400-by-400 pixels in its recommended size range and emphasizes using a clear image. Check the final profile crop rather than assuming every corner of the source will remain visible.
Choose a current portrait that people can recognize. Keep the face comfortably inside the crop and inspect the small version, where detailed backgrounds and tiny text disappear. Retain a larger original so you can adjust framing without repeatedly enlarging a small export.
Do not use the article-cover dimensions for a profile photo. The two placements answer different visual questions: a cover introduces a topic, while a portrait identifies a person.
| Placement | Starting point | Final check |
|---|---|---|
| Native article cover | 1920 × 1080 pixels, following the detailed media guide | Inspect the 16:9 editor crop and readable focal point |
| Personal profile portrait | Square source; 400 × 400 is a documented starting size | Inspect the actual profile crop and small display |
| Reposted content | Preserve the original post relationship | Check source, commentary, identity and audience |
| Shared external article | Use the correct destination URL | Open the destination and inspect the generated preview |
These are placement-specific preparation steps, not one universal image specification for all LinkedIn surfaces.
Use a final review checklist
Before publishing, open the source link and confirm that it supports the commentary. Verify the account or Page identity. Inspect the final image in its intended placement. Check that names, dates and any quoted language are accurate.
After publication, open the result and record its URL. If you notice an error, correct the content through the available platform controls and update the working record. Do not leave a second teammate relying on an outdated approved draft.
For recurring LinkedIn work, use the safe social publishing workflow and keep each destination in a separate calendar row. Native repost and article-editor actions may require completion inside LinkedIn even when the broader campaign is planned elsewhere.
Common questions
Is reposting better than writing a new post?
Repost when the original material is the thing you want to discuss. Write a new post when you have an original explanation or update to contribute. There is no universal performance advantage established by this guide.
Why does a correctly sized cover still look cropped?
The source dimensions and the placement’s visible crop are related but different. Check the actual editor preview and move important content inward or revise the composition. Avoid solving cropping by stretching the image.
Can a scheduler perform every LinkedIn action?
Check its supported formats and account types. Planning a post does not imply support for every native action, including reposting and long-form article editing.